| You might be wandering the reasons your web | | | | the html Body section of the web page. |
| site is not getting much internet traffic. After all | | | | Keywords in Alt Tags: |
| your web site took lots of financial and human | | | | Every html picture "img" tag should contain an |
| resources, but unfortunately like so many web | | | | ALT tag with an appropriate description. |
| sites, it is quite unknown and as a result it does | | | | Keywords should always be used when |
| not get enough internet traffic to make it | | | | appropriate. |
| financially viable. | | | | Keywords in Anchor Tags: |
| Did you know that about 80 percent of all web | | | | Every html hypertext link "a href " should contain |
| site traffic originates from search engines? Yes, it | | | | a TITLE tag with an appropriate description. |
| is true! Listing near the top page of search | | | | Keywords should always be used when |
| engines and obtaining the attention of your target | | | | appropriate. |
| audience should be a main priority for any web | | | | Robots.txt file: |
| site internet promotion. | | | | Make sure there is a robots.txt file in you web |
| And the good news about this is that improving a | | | | site directory. This is a text file created by the |
| web site position in search engine pages may be | | | | webmaster, which will guide the search |
| done for free. How? Using search engine | | | | engine´s crawler when indexing a web site. |
| optimization (SEO) techniques. | | | | There are some cases in which one might not |
| There are many ways to promote a web site. | | | | want to have some web pages indexed. This way |
| Some promotions are paid and some are free. | | | | thru the use of robots.txt, one will have control |
| Among the free ones, the search engine | | | | over which pages will be indexed and made |
| optimization techniques enable web sites to | | | | available to the search engines. |
| become search engine friendly. In other words, it | | | | User-agent: * |
| makes website pages to accept the search | | | | Disallow: /tmp/ |
| engine crawler in a friendly way. These techniques | | | | Disallow: /data/ |
| will be some of the steps one will have to use to | | | | HTML code validation: |
| obtain a better position in search engine's pages, | | | | Search engine's crawlers become more efficient |
| when searching for specific keywords, related to | | | | when indexing web pages with no html errors. |
| services or products offered by a web site. | | | | Beware that some html errors can make search |
| Search engine optimization steps for a web page: | | | | engine crawlers to give up indexing web pages. So |
| Title: | | | | it is recommended for those web pages to be |
| The html Title tag is a very important element | | | | indexed, there should be no html errors. |
| and must include the most important keywords | | | | Links: |
| or phrases, which best represent the products or | | | | Links are very important to search engines. The |
| services offered by the web page. It should not | | | | quality of links and whether it is reciprocal or not, |
| contain more than 60 characters. | | | | are important factors in evaluating the importance |
| Keywords: | | | | of a web page. Links from web sites with higher |
| The html meta Keyword tag should have all the | | | | page ranks are a plus. |
| keyword phrases which best represents the | | | | Registering with Directories and Search Engines: |
| products or services offered by the web page. | | | | It is very important the registration of a website |
| Avoid repeating keywords and bad use of capital | | | | with directories and search engine web sites. It is |
| letters. It should not contain more than 250 | | | | a way of telling the world that your web site |
| characters. | | | | exists. Avoid using automatic search engine |
| Description: | | | | directory registration. |
| The html meta Description tag is a description of | | | | Search engine optimization has become a very |
| the web page, which will be displayed by the | | | | important set of procedures which helps web |
| search engine. Make sure it contains keywords | | | | sites to become more relevant to search engines. |
| phrases. Avoid repeating keywords and bad use | | | | To obtain an increase in internet traffic will take |
| of capital letters. It should not contain more than | | | | some time. It probably will take some kind of |
| 200 characters. | | | | additional promotion too. But anybody in need of |
| Keywords in Headings: | | | | higher internet traffic, free search engine |
| Keywords in Headings tags (h1) will be interpreted | | | | optimization might be considered his first option. |
| by search engines as being an important keyword | | | | Roberto Sedycias |
| relevant to the web page, and it should be looked | | | | IT Consultant |
| for and indexed by the search engines. | | | | This article is under GNU FDL license and can be |
| Web page text: | | | | distributed without any previous authorization |
| It is a good practice to include informative text | | | | from the author. However the author´s |
| one every page, using natural language and | | | | name and all the URL´s (links) mentioned in |
| appropriate keywords. It should contain more than | | | | the article and biography must be kept. |
| 200 words. Informative text should be placed in | | | | |