| 1. Write A Riveting And Intriguing Headline! | | | | on the internet? |
| Your headline is ultimately the single most | | | | Why bother with originality? |
| important factor that will determine whether the | | | | Well it is quite possible that your prospective |
| rest of your sales letter (which incidentally | | | | buyer may have stumbled across that plagiarized |
| contains your offer) will be read or not by your | | | | headline of yours on some other website just like |
| prospective buyer. Thus it makes sense to | | | | you did and if they happen to have had an |
| devote extra time and effort to create the | | | | unpleasant experience on that other website |
| absolutely best header that you can. | | | | when they see a similar headline on your website |
| Oh! And it certainly helps if your headline has a | | | | that unpleasant experience will invariably |
| modicum of originality as opposed to being a | | | | resurface, automatically encouraging them to click |
| complete duplicate of some other headline that | | | | away! |
| you stumbled across on some other sales page | | | | |