| Having an article you have written for SEO | | | | just a vague impression of what they should do. |
| purposes syndicated is the most effective way | | | | Choose the right title - Picking an effective title is |
| of increasing its productivity. Writing an article with | | | | as much art as it is science. It should draw the |
| a high chance of syndication is a simple process | | | | reader in, encapsulate the content of the piece |
| and yet some writers struggle to do so. This | | | | and contain the article keywords. Meeting all these |
| article contains 6 tips on how to write copy that | | | | factors can be challenging which is why many |
| is user friendly, gets attention and crying out for | | | | writers employ hyphenated titles with one section |
| redistribution. | | | | for keywords and one to entice the audience. |
| Be objective - Copy that is based around the | | | | This is why so many titles read like this - "Energy |
| opinions of one person may fit right at home in a | | | | saving fridges - 7 ways to save money in your |
| newspaper editorial or on a blog but not in an SEO | | | | kitchen" or "Selling laminate flooring - how to earn |
| article. Focus more on reporting the facts of the | | | | $1,000,000 in a day". |
| matter, like a news feature, and your content will | | | | Vary your subject - Sticking to a single subject |
| be suitable for a wider variety of purposes - | | | | matter will allow you to culture an expertise within |
| increasing your chances of getting published in | | | | that field however it will also limits the number of |
| more places. | | | | potential sites that your articles will be published |
| Use lists - People love lists. As well as breaking | | | | on. By varying your subject matter you increase |
| down a page of solid text into sections that are | | | | the range of domains your links will appear on and |
| easy on the eye, listing breaks complex subject | | | | increase your link diversity. The downside to this |
| matter into digestible sections. Readers prefer | | | | tactic is that links from sites that are only |
| copy that is easy to digest and so do publishers. | | | | tangentially related to your business lack relevance |
| Number - There are two reasons for using | | | | which is why it is best to split your efforts so |
| numbers (the numerals as opposed to words that | | | | that the lion's share are directed towards your |
| correspond to a numeric value e.g. 3 not three, | | | | niche with only a supplementary amount for |
| 1,000,000 not a million). The first is that the eye is | | | | increasing the diversity of your link profile. |
| naturally attracted to them if they occur within a | | | | Optimise to generic terms - You can never double |
| body of text - a reader will jump ahead, read the | | | | guess what publishers are looking for so it is best |
| line with the number in and then be tempted to | | | | to write articles on as broad a subject as possible. |
| read the rest of the article in order to | | | | If you are in the appliances industry create |
| contextualise it. The second advantage is that | | | | articles on fridge freezers in general rather than |
| numbers are concrete - changing a poorly written | | | | on a specific model - that way you are likely to |
| "how to" guide into a numbered list of tips gives | | | | see an increased uptake of your content. |
| your reader an actionable checklist rather than | | | | |