| Modern day businesses are based on aggressive | | | | innovations in customer contact - automated |
| marketing and advertising campaigns. Therefore, | | | | voice calling and messaging. Thousands of |
| innovative business houses and entrepreneurs are | | | | companies have proven the value of automated |
| always busy looking for new and beneficial ideas | | | | voice calling and messaging to help grow |
| of addressing their existing and potential | | | | revenues, deepen customer relationships, improve |
| customers. One of the newest developments in | | | | customer service and secure payments more |
| innovative customer contact mode is automated | | | | quickly and efficiently-at a far lower cost per |
| voice calling and messaging. This new technological | | | | contact. This ability to do more with less is |
| tool is producing superior results in collections, | | | | accelerating its adoption. |
| customer care, and marketing. | | | | Marketing and advertising industry analysts predict |
| Over the past few decades, customer contact | | | | that by 2009 the voice messaging market will |
| programs have progressed through numerous | | | | skyrocket from $360 million to $3 billion, far |
| innovations-from bulk rate postal mailings of earlier | | | | outpacing the growth of any other popular mode |
| times to telemarketing campaigns driven by | | | | of contacts in use these days. Companies that |
| predictive dialers to broadcast emails. For many | | | | have not introduced voice messaging into the |
| business-to-consumer (B2C) companies, these | | | | customer contact mix run the risk of suffering |
| approaches have produced effective results | | | | from competitive disadvantage and customer |
| across a range of customer-facing activities, | | | | base erosion. |
| including collections, customer care, and marketing. | | | | What is Automated Voice Messaging? |
| Such customer contact programs leads to | | | | Automated voice messaging is the delivery of |
| growing email volume, spam, and consumer | | | | pre-recorded outbound telephone messages to a |
| demand for self-service, however, are diminishing | | | | targeted audience, such as your customer base, |
| their impact and leaving many companies grasping | | | | prospects with whom you have a relationship, or |
| for fresh approaches. | | | | a group of debtors. The calls are scripted and |
| Companies frustrated with these traditional | | | | recorded with professional voice talent and can be |
| strategies have now switched to the better and | | | | customized in a variety of ways. For example, |
| effective mode of customer addressing. They are | | | | text-to-speech technology provides first and last |
| now taking advantage of one of the latest | | | | name personalization with lifelike voice results. |