| A few months ago I came across something | | | | Well, in most cases you can significantly increase |
| very interesting and ground breaking, as it relates | | | | your Google ranking with your chiropractic |
| to chiropractic marketing. Not having a firm grasp | | | | website by adding keywords in your spoken audio |
| of what I'm about to share will hurt your | | | | from the video. Be aware that, only using music |
| marketing efforts, more specifically when it | | | | behind written text in a slide show does not work |
| comes to putting videos out and trying to get | | | | as well if from an SEO standpoint. |
| mass exposure. | | | | Remember, when you're writing your video outline |
| As I dug down a bit in the world of social media | | | | or script, incorporate and put the keywords you |
| and search engine optimization (SEO), I uncovered | | | | want to rank for on the search engines up front, |
| that Google began to use speech to text | | | | and actually say them periodically through the |
| conversion. Quite simply, it means that they are | | | | video. Don't just randomly toss them in either. It's |
| extracting the spoken text from your videos, | | | | best to fit them in so it sounds natural while |
| then converting it to regular text. | | | | taking nothing away from the flow of your |
| While I was doing my chiropractic marketing | | | | presentation. |
| research and homework, I couldn't find out (from | | | | As a suggestion, you may want to write your |
| their mouth) why they were doing that. But, the | | | | outline like you were writing portion of your |
| answer is quite obvious in my opinion. When it | | | | chiropractic website that you wanted Google, |
| comes down to it, Google is always searching for | | | | Yahoo, or Bing to index. The primary reason is |
| relevant content. This is the main reason they | | | | because with their speech to text conversion, |
| now use your spoken words to categorize and | | | | they're using the same algorithm as if it were |
| rank your video, regardless of what video sharing | | | | written text like in an article. |
| network your video is on. | | | | This one thing alone is a game changer for online |
| So what does this mean to the average | | | | chiropractic marketing now and in the future. Wait |
| chiropractor in their chiropractic marketing | | | | and see... |
| endeavors online? | | | | |