| I remembered the first time I created my own | | | | your product has some hidden defect that they |
| e-book. That was quite a pain as I had to go to | | | | have to be wary of. If you sell high ticket items, |
| the library and research the topic thoroughly, do | | | | yes, less people can afford, but it increase the |
| lots of reading and then pen down a 30+ pages | | | | perceived value of your products in the long term. |
| e-book. I used a dictation software, but with that, | | | | 3) |
| it was already tremendous pain considering that I | | | | If your product has information that is valuable |
| have a full time job to go to. So, with so much | | | | and scarce, go all out and price it high. The more |
| effort put into your product, price it as high as | | | | scarce the product, the higher you should price it. |
| possible. Why? Here are the top 3 reasons. | | | | If your product is proven to give positive value |
| 1) | | | | and solution, such as helping to reduce scarring |
| You sell less, with less customers to manage. Do | | | | from acne. In this case, if the customer goes to a |
| you want to sell a $10 products to 1000 | | | | dermatologist for a laser treatment, that can |
| customers that you have to manage and answer | | | | costs up to $1000. Compared to that, your $100 |
| questions? Or do you want to sell $100 products | | | | e-book is much value for money. This is also |
| to 100 high spending or value customers that you | | | | applicable to products that help your customers |
| can spend more time with for future cross selling? | | | | make more money or make them feel better. |
| Less work, more money. | | | | The bottom line is, pricing your product more |
| 2) | | | | expensive has more pros than cons. The whole |
| If a product is priced low, what is the perception | | | | internet marketing game takes time to master, |
| that comes to mind? That it is very generic, and | | | | so learn from those who have been there to |
| often not that different from competitors' | | | | shorten your learning time, and avoid painful |
| products. Or worse, customers will suspect that | | | | mistakes. |