| IVR solutions, as they grow more complex in | | | | VoiceXML IVR systems should support outside |
| their capabilities, are assuming a more prominent | | | | resources such as speech recognition engines or |
| role in enterprises. Once merely a front line for call | | | | text-to-speech engines in a modular manner. This |
| centers, IVR has now evolved into a tool that | | | | is important, because as these technologies are |
| facilitates not only customer service, but also | | | | upgraded, application functionality can be improved |
| other processes that are ripe for automation such | | | | without modifying VoiceXML code. |
| as workforce management, payment solutions or | | | | 4. Clear project management framework to guide |
| service order fulfillment. The vast potential of | | | | each phase of the design, development and |
| IVR-enabled automation is now prompting more | | | | deployment process. |
| and more enterprises to seek feature-rich IVR | | | | Stages of a custom application development |
| solutions that are best delivered via custom IVR | | | | project should include: |
| application development. | | | | -Design Phase: Expect complete design |
| When selecting a professional services team to | | | | specification to be written by your IVR vendor to |
| build your custom IVR application, there are a | | | | define the application's functionality, behavior, caller |
| number of things look for to ensure the quality, | | | | user interface, and XML-based application |
| reliability and performance of your IVR solution. | | | | programming interface (API) for the database |
| 1. Vertically integrated. When choosing an IVR | | | | interface. |
| vendor, look for a company that develops and | | | | -Implementation Phase: Expect high-quality voice |
| owns the IVR technology . IVR vendors that | | | | application development by our experienced IVR |
| build, own and support their technology, (the core | | | | software engineers freeing you to focus on |
| of which is the VoiceXML IVR platform), will | | | | business data while your IVR vendor focuses on |
| provide superior technical expertise in all phases of | | | | the call flow. |
| your application development and deployment. | | | | -QA and Deployment: Expect a thorough and |
| Engineers who designed and built their own | | | | well-managed application test process that |
| VoiceXML platform from the ground up will be | | | | exercises your application end-to-end to ensure a |
| better qualified to create custom IVR applications | | | | smooth transition to production. |
| that exhibit faster performance, greater | | | | 5. Support, maintenance and management |
| functionality and superior call quality. | | | | Although often underestimated, support and |
| 2. VoiceXML platform certification. VoiceXML | | | | maintenance will strongly affect the performance |
| platform certification ensures interoperability of | | | | and reliability of your IVR application. Look for a |
| VoiceXML platforms, tools, service providers, and | | | | vertically integrated IVR vendor that has a |
| applications | | | | lengthy track record of proven customer |
| As VoiceXML adoption continues to grow in | | | | satisfaction in the industry. |
| enterprises and carriers, certification assists | | | | 6. Deployment options: Seek a vendor that offers |
| customers in choosing from a wide variety of | | | | both on-site IVR and hosted IVR deployments. |
| vendors and deployment options to solve their | | | | This will allow you choice in terms of equipment |
| particular business needs The certification program | | | | management. For those that prefer to manage |
| is managed and developed by VoiceXML Forum | | | | their own telco connection or their own IVR |
| members and provides impartiality through the | | | | servers, an on-site solution will be a better fit. For |
| use of independent third-party test laboratories. | | | | those that want to outsource all aspects of the |
| 3. Support for multiple speech technologies. Look | | | | their IVR solution, including telco connectivity, |
| for a vendor whose VoiceXML platform supports | | | | infrastructure and the IVR application, hosted IVR |
| as many speech technologies as possible. | | | | will be the right choice. |