| e taught to recycle paper, cans, bottles and | | | | found the prospect of reading the articles aloud |
| plastic but marketers rarely discuss the value of | | | | and recording them, both intimidating and time |
| repackaging and repurposing content. Publishers | | | | consuming, hence I opted for a simplified |
| and marketers alike have embraced content | | | | approach. I found that by using two simple |
| syndication and RSS but few have considered the | | | | software applications, I was able to create a |
| value beyond the actual syndication. Consider an | | | | podcast in minutes. |
| alternative communication channel that reaches a | | | | The first obstacle, the creation of the audio file |
| new or different audience. | | | | was conquered using NextUp's TextAloud |
| Repurposing and repackaging content or | | | | program. I simply pasted in the text of an article |
| information so that it can be consumed through a | | | | selected a "voice" and saved the file as an MP3 |
| variety of mediums is not a new concept. Many | | | | file. In under a minute I had an audio file containing |
| businesses today sight increased communication | | | | the article. |
| as a common goal. Cost conscious businesses | | | | After I had the MP3 file saved, I used FeedForAll's |
| with tight budges are often interested in | | | | tutorial to create a podcast. The step by step |
| minimizing work loads and cost, while increasing | | | | tutorial ( )laid out 12 simple steps to constructing a |
| communication. By presenting the same | | | | podcast. |
| information in different ways and formats, | | | | I found the quality of the constructed podcasts, |
| businesses are able to increase the reach and | | | | using synthesized speech to text, surprisingly |
| communication, while remaining cost conscious. | | | | good. |
| Businesses quickly found that power point | | | | Check out the following samples: |
| presentations could be converted into technical | | | | RSS Podcast - |
| articles, or forum posts could be ported to | | | | Software Marketing Podcast |
| become a basis for a list of frequently asked | | | | An evaluation version of TextAloud can be found |
| questions. Along a similar vein webmasters have | | | | at: and an evaluation version of FeedForAll can be |
| located a new advent in repurposed content is | | | | found at |
| reusing text articles by converting them into audio | | | | Experiment by repurposing and repacking existing |
| podcasts. | | | | content save time and money while increasing |
| The process is surprisingly simple, I personally | | | | communication, distribution and exposure. |