| The Microsoft organization that is responsible for | | | | as an information station in a shopping mall and |
| the implementation of new advertising | | | | during this presentation Microsoft was able to |
| technologies is the adCenter laboratory. This | | | | show off the prowess of this multitouch unit by |
| organization has been tasked by Microsoft with | | | | expanding on their previously reported ability to |
| not only implementing new ideas for advertising | | | | use a webcam and allow customers to do things |
| technology, but also with developing those same | | | | like try on clothing and model jewelry. While this |
| ideas before they are implemented. AdCenter has | | | | technology has existed for some time, the demo |
| been working with Multitouch technology for some | | | | showed that it had made some very astounding |
| time but it was only recently that the world found | | | | progress since it was last displayed. |
| out just how much progress they had made. | | | | Other computer demonstrations of |
| It was at the Fourth Annual Demo Fest event | | | | advertisements involved the incorporation of |
| staged by Microsoft that the adCenter pulled off | | | | smart thinking machine technology and voice |
| demonstrations of prototype technologies that | | | | recognition software into the multitouch model in |
| utilized multitouch technology and turned quite a | | | | order to create moving advertisements that |
| few heads in doing so. The principle flagship item | | | | changed depending on user interaction with the |
| of the demonstration was a prototype computer | | | | computer. Microsoft's plans for multitouch |
| working on multitouch technology. This computer, | | | | technology appear to be advancing rapidly as they |
| while similar to the Microsoft Surface, at the | | | | come up with complimentary products to the |
| same time was a wholly different computer unit. | | | | Surface computer. |
| It was being demoed as a unit that could be used | | | | |