| GOOG-411, aka Google Voice Local Search, is a | | | | widen your sites scope - the goal of Search |
| telephone service now provided by Google that | | | | Engine Optimization right? |
| puts the power of Google search results into a | | | | In the eyes of Google spiders, also carrying |
| phone directory service. It allows users to make a | | | | weight are your business' user reviews. You will |
| business search by simply calling a toll-free | | | | rarely see the top results of Google without a |
| telephone number- just like typical directory | | | | user review, especially in competitive industries. |
| assistance. Released by Google Labs in | | | | Encouraging clients to submit their review to |
| September 2007, the service uses new speech | | | | Google will be tremendously proactive to your |
| recognition technology to connect callers to their | | | | Search Engine Marketing objectives. |
| desired business. Two years later, the word is | | | | Google has stated that the reason why they |
| spreading and one mustn't ignore it's potential | | | | launched GOOG-411 is to begin to build a powerful |
| benefit to search engine optimization. | | | | speech-to-text engine that will help convert video |
| For some time now, SEO's and business owners | | | | speech into search results, among other new |
| have been listing their businesses and clients on | | | | search technologies. Basically, it gathers a bunch |
| Google Maps always competing for the coveted | | | | of different speech samples so that when you |
| #1 spot. Now more than ever it is recommended | | | | are on the phone, or a search engine is trying to |
| that your efforts continue in high gear. | | | | pull voice out of video, it can be done with |
| Having your company recognized by GOOG-411 is | | | | accuracy-a seemingly brilliant meta data collection |
| totally dependent on your business' ranking on | | | | tool. |
| Google maps, so submitting your business into | | | | It looks like critics of Google see this as just |
| Google Local is the key to being pulled as a result | | | | another "scheme" Google is using to grab an even |
| on this new search tool. | | | | bigger slice of the search engine market. Despite |
| To boost your listing to the top of Google Maps | | | | this, the overall reviews of GOOG-411 are |
| results, it is recommended that you treat your | | | | positive, and it continues to grow as an on-the-go |
| business' Google Local page as an extension of | | | | information hub because of it's free-of-charge |
| your website. This "mini site" should be media rich | | | | appeal. |
| having optimized links, photos, videos, etc. to | | | | |