| There is a common misconception among many | | | | of words. You don't want to sound overly |
| people that blogging is one of the fastest and | | | | technical or sophisticated, even if you are dealing |
| easiest ways to make money online. This | | | | with a highly technical subject. A blog should feel |
| misconception is why so many people start blogs | | | | like a conversation between you and the reader. |
| every single day, only to abandon them a short | | | | They are looking to your for information and |
| while later when they are unable to pull in devoted | | | | answers to their questions. If you are going to |
| readers. It can be discouraging to write to | | | | fulfill that need, you have to write in a tone that |
| yourself without a single visit or comment for | | | | they are going to understand and connect with. |
| months on end, so how do you become a | | | | The information you are putting down for your |
| successful blogger? What are the secrets? | | | | readers could be pure genius and could have the |
| First, you have to determine what type of blog | | | | power to change their lives, but if it is spoken in |
| you want to create. Many people create blogs | | | | complicated language or riddled with grammatical |
| just to have their own space to put down their | | | | errors, they aren't going to get your message. |
| thoughts or perhaps share some pictures and | | | | Speak to your readers in a very conversational |
| private ramblings with friends and relatives. Others | | | | manner and make them like you! |
| create blogs with the purpose of making money | | | | You also want to write with a friendly style so |
| online. | | | | that your text is reader-friendly. This means using |
| If you want to actually turn a profit off your blog | | | | shorter sentences that read better over the |
| posts, then this series is for you. Our goal here is | | | | computer screen and only including a few |
| to show you the secrets to creating blog posts | | | | sentences per paragraph since large chunks of |
| that sell. If you just want a virtual diary and | | | | text are hard to follow online. |
| couldn't care less who reads it, stop reading now | | | | If you can write in a conversational tone so your |
| and go write. If you want to earn money online | | | | readers feel you are talking with them rather than |
| from your blog, then read on through this series. | | | | lecturing them and control your writing style so it |
| Secret #1: What you say doesn't matter as much | | | | is easy to follow on the screen, you are one huge |
| as how you say it. | | | | leap ahead of many other beginning bloggers! |
| Most beginning bloggers spend all of their time | | | | In the next two parts of this series, we will |
| trying to come up with interesting content, but | | | | discuss more secrets of writing blogs that sell. |
| they pay very little attention to how it looks on | | | | You will learn all about the art of soft selling and |
| the actual screen and how it sounds to readers. If | | | | why it is so important to bloggers in the next |
| you want your blogs to sell for you, then you | | | | installment and we will cover the value of visual |
| have to watch your tone and style. | | | | content and reviews in our final installment. |
| Tone refers to the language used and your choice | | | | |