| The tips listed below are the basis for any good | | | | engines than the first example that merely uses |
| organic SEO campaign and can be utilized by any | | | | "article#105.html" which isn't very descriptive to |
| webmaster as the basis for optimizing their | | | | visitors or search engines. |
| website. | | | | As a quick example of how important it is to |
| 1) Keyword Research | | | | include your keywords in your Web page's URL's |
| Choosing the right keywords is the most | | | | do a quick search on Google for any keyword |
| important factor in the success of your SEO | | | | term and you will see that almost all of the |
| campaign. Finding the keyword phrases that | | | | websites on the first page have included their |
| people are actually typing into the search engines | | | | keywords in their Web page's file names so their |
| to find your website's product or services is job | | | | keywords show up in their websites URL's. This |
| number one. Don't just trust what you think | | | | should give you a good indication of how |
| people are typing in but utilize a keyword research | | | | important it is to include relevant keywords in |
| tool to find out what the most searched for | | | | your Web pages file names. |
| keywords are for your websites content and | | | | 9) Acquire backlink's for your website. |
| target those phrases. | | | | Acquiring backlink's to your site once you have |
| 2) Add Relevant Keywords to the Title Tag | | | | finished your on-site optimization will be your next |
| Once you have completed your keyword | | | | goal. What you will need to do is find relevant |
| research you will need to place your relevant | | | | sites that fit with the overall theme of your site |
| keywords into the | | | | and ask that website if they will give a backlink to |
| Title section of your Web page. | | | | your website. |
| 3) Use Heading tags. | | | | Essentially the more links you have pointing to |
| Proper use of the heading tags will enhance the | | | | your site the higher recognition Google will give to |
| use of your keywords. At the beginning of your | | | | your site. Google feels that each link coming to a |
| Web page, include an H1 header tag that uses the | | | | website is a vote in support of that particular |
| keywords you have chosen to use in your page | | | | website and the more links a certain website has |
| title. This is not only good for search engines but | | | | the higher Google will rank it in its search results |
| is good for letting your visitors know what the | | | | over a competing website that has little or no |
| page they are viewing is about. | | | | links pointing at it. |
| 4) Place your keywords throughout the pages | | | | Not all links are created equal though. If you get |
| content. | | | | links from website's that have been around for |
| Once you have found your keywords and placed | | | | along time and have a lot of backlink's themselves |
| them in your Title tag and H1 tag, the next step | | | | than Google will treat these links as meaning more |
| is to add them to the main body content of your | | | | than a backlink that comes from a website that |
| Web page where appropriate. | | | | has very few backlink's and hasn't been around |
| 5) Use ALT tags for your images. | | | | on the Internet very long. |
| ALT tags when used with images provide a | | | | That's why its important to get links from well |
| description of the what the image is in the event | | | | established website's like the DMOZ the Open |
| that the image doesn't load for some reason and | | | | Directory Project which Google uses to build its |
| provides a description for users that browse the | | | | own directory listings from and Yahoo! Directory |
| Internet using text to speech programs. | | | | which has been around for a very long time. One |
| ALT tags are also read by the major search | | | | link from either of these two directories will count |
| engines to help them determine what a Web | | | | a lot more than acquiring thousands of links from |
| page is about and provides an extra spot to use | | | | sites that have little to no backlink's coming to the |
| your targeted keywords to gain recognition in the | | | | them. |
| major search engines. | | | | If you can acquire one-way backlinks to your |
| 6) Use text links for your navigation menu. | | | | website without having to give a reciprical link in |
| Where possible use text links for your navigation | | | | return then the search engines will give more |
| bar as search engines have an easier time | | | | weight to these links then they will to a simple |
| following text links than menus created with | | | | exchange of links between two websites. |
| graphic or Javascript menus and include your | | | | Directories are a great source of acquiring |
| keywords in your text link menu. | | | | one-way links to your website. |
| If you have used images or JavaScript for your | | | | Getting backlink's to your site is a time consuming |
| navigation menu include a text link in the footer | | | | and often tedious process but if you stick with it |
| section of your Web page's that point to a site | | | | you will start to see the benefits for your |
| map page so search engines will still be able to | | | | website as your website climbs up in the search |
| easily find all your content. | | | | engines results. |
| 7) Implement a site map page. | | | | 10) Include your keywords in your links anchor |
| A site map page is a page that can be used to | | | | text. |
| help search engines a secondary route to | | | | Anchor text refers to the visible text portion of a |
| navigate through your site by containing text links | | | | link. The major search engines places great |
| that point to all the pages of your website. | | | | emphasis on a links anchor text and it is a very |
| If you have a large website then adding text links | | | | important part of the major search engines |
| to your site map isn't feasible for every page so | | | | ranking algorithms to give relevance to what is |
| adding text links to the most important parts of | | | | written in the anchor text of a link as it helps |
| your site will still allow Google to crawl your site. If | | | | search engines and visitors figure out what the |
| you have a large site, consider submitting a site | | | | page being linked to is about. |
| map file to the major search engines to allow | | | | So the next time you are linking to a page on |
| them to access all your content. | | | | your website, use a descriptive keyword that is |
| 8) Add keywords to your URL's and file names. | | | | also being targeted on the page that is being |
| When creating a Web page try to fit in the | | | | linked to. This will help your ranking in the major |
| keywords you are going to target for that page | | | | search engines for that particular keyword phrase |
| into the file name so your keywords will show up | | | | and will also help your visitors figure out before |
| in the URL of the Web page. Adding keywords to | | | | they click on your link what your page will be |
| your website's URL's will help search engines and | | | | about. |
| visitors understand what your pages are about. | | | | Conclusion: |
| Instead of calling a page "/article#105.html" try to | | | | As you can see the basis for any good SEO |
| give it a bit more of a descriptive file name that | | | | campaign is good keyword research and where |
| includes the keywords you are targeting if the | | | | you use those keywords on your Web page. The |
| page is about golf putters then a file name such | | | | other part of a good SEO campaign is acquiring |
| as "great-golf-putters.html" will have a much | | | | links back to your site from other website's on |
| better chance of being ranked in the search | | | | the Internet. |