Top Ten Reasons to Outsource White Paper Writing

1.       Trust the experts.do best.
Writing is a craft, and you benefit from the6.       Continue to market.
expertise of a skilled writer. In addition to a solidIn a down economy, businesses can compete
understanding of style, grammar, punctuation, andmore effectively by using an outside writer.
spelling, a seasoned white paper writer is also aAlthough many companies slash their marketing
marketer and knows how to indirectly marketdollars and stop creating papers when times get
your products or services by informing readerstough, this is rarely a good strategy. When the
and demonstrating thought leadership.market rebounds, you want your customers to
2.       Conserve time.remember you. Even when budgets are slashed,
Like any experienced professional, proven whitesuccessful companies maintain a presence by
paper writers are intimately familiar with theircreating and distributing white papers. Even if you
craft and can therefore produce drafts muchhave reduced your marketing staff, call an outside
more quickly than someone who is unfamiliar withwriter and keep your name circulating in the
the process of content gathering and writing.marketplace.
Since time is money, a hired writer almost always7.       Keep current.
writes more quickly than a writer inside yourProfessional white paper writers are adept at the
organization, particularly if that person islatest tools and trends in writing and marketing
unaccustomed to deadlines.and will use these skills to your advantage when
3.       Save money.creating a paper.
Hiring a professional writer can actually save you8.       Leverage local style and terms.
money because these writers are always deadlineIf you are marketing in a foreign country, trust
driven and will finish your project faster. Inyour white papers to a writer who is
addition to time savings, outsourcing white paperknowledgeable about the country, customs, and
writing may be more cost-effective than hiring anculture you are targeting. A local writer will
employee if you cannot keep a writer busy fullintrinsically understand regional idioms and word
time.uses that you would not spot as a non-native
4.       Benefit from outside objectivity.speaker.
An outside writer is especially helpful in maintaining9.       Achieve aggressive deadlines.
a sense of objectivity about your products orIn-house writers cannot always achieve the same
your company. Inside writers are sometimes toodeadlines as a professional writer because they
close to a topic to ask the probing questions yourare often distracted by other important tasks. As
readers want to know. After being inside yourpart of their responsibility for delivering a good
company for a while, writers can become jaded.product, professional writers must deliver the
An outside writer lends a fresh perspective and isproduct on time. In cases where you need the
sometimes better able to gauge yourpaper for a trade show or for a new product
customers’ needs.launch, hiring an outside writer is sometimes your
5.       Stay focused where you excel.best bet to achieve an aggressive deadline.
Although your lead engineer might be the most10.   Enhance your image.
knowledgeable person about a specific technology,Rely on a professional writer to enhance your
they may not necessarily be the best candidateimage—especially for important white papers.
to write a white paper. A professional writer canNo longer do you have to worry about spelling
leverage your engineers’ knowledge base byerrors or poorly written papers that tarnish your
conducting a set of interviews and then weavingcompany’s image. A skilled writer will add a
this information into a paper. In this way, youprofessional touch to all your white paper
keep your employees working at the jobs theyprojects.