| One of the most basic but difficult writing tasks is | | | | necessary. Because keyword choice can affect |
| writing with keywords in mind. The writer will be | | | | the cost of advertising, sites must choose wisely. |
| using these keywords over and over again, so his | | | | Rather than limiting keyword options to only |
| or her first task becomes to pick the keywords. | | | | popular or “hot” keywords, sites should |
| There are several criteria which websites can use | | | | research an array of keywords to find which |
| to pick keywords. | | | | ones draw the most customers. |
| - First, what is the general subject of the site? | | | | The keywords a site eventually chooses will |
| What words best describe what the site is trying | | | | become the concentration of the page. After all, a |
| to accomplish? Make a list of all possible | | | | site needs to have a rich concentration of these |
| keywords, and don’t limit the list based on | | | | words in its contents, while keeping the text |
| how specific or broad the potential keywords are. | | | | natural enough so that no search engine would |
| Words like “car” are just as valid as more | | | | misinterpret the page as spam. |
| specific terms like “sedan,” | | | | Keyword Density |
| “Toyota,” or “Toyota Camry.” | | | | Keyword density is a number that search engine |
| Since websites can fit multiple keywords onto a | | | | spiders notice when indexing a page, and an easily |
| site, they should find the ones that best describe | | | | changed element of a page that can affect SEO |
| their site and their site’s contents. | | | | and page rankings. Keyword density is the |
| - Next, research the keywords online to find out | | | | number of keywords within a page compared |
| what the competition is. Type all possible | | | | with all the words. So, for example, if a site had a |
| keywords into several different search engines. | | | | 200 word article on a page, and the article |
| Start with the big ones, like Google, Yahoo!, and | | | | contained 10 keywords, the density would be |
| Windows Live, and Ask. Find the competition and | | | | about 5%. |
| see what they have to offer. | | | | There is some disagreement about exactly how |
| - Now identify how the new site is going to do | | | | dense keywords should be, but the general |
| things better. Are there more specific keywords | | | | consensus is that a density somewhere between |
| that other sites don’t have? Is there a niche | | | | 3 and 6% is preferred. These keywords should |
| market that isn’t yet being catered to? Since | | | | be written in natural speech and sprinkled |
| competition is a large part of increasing page rank, | | | | throughout the text, rather than sitting in a list or |
| a lot of research into other sites is generally | | | | in a bullet point. Using these keywords throughout |
| required. | | | | the text will ensure that the entire text is taken |
| - If paid advertising of any kind is going to be | | | | as relevant to the keyword. Basically, the text |
| utilized, even more research into the keywords is | | | | should be human as well as search engine friendly. |