Voice Verification Services in Business

Third party verification services help youdifferentiator with nearly two-fifths of people
maximize your profits by minimizing risk and helpsurveyed agreeing they prefer to do business
you protect your business against potentiallywith a company that provides voice verification
devastating regulatory fines and legal fees.solutions. After hearing an audio clip of a voice
Research found that despite the growth in theverification process, three-fifths of the
use of Internet based services, the popularity ofrespondents were likely to use voice verification
Florida call center services continues to increase,as a form of security. Sixty-one percent of
presenting a challenge for businesses to keeprespondents feel that voice verification is a secure
contact center costs down while continuing toform of identity verification for phone access to
improve the customer experience and protectcustomer service data. And eighty-three percent
their customers' private and personal information.of respondents agreed that institutions should
Businesses have had to tighten security and showrequire different forms of identity verification
their customers they are implementing strongerbased on the types of transactions.
methods of identity theft and fraud prevention toVoice verification is conceptually similar to
protect their brands and maintain customerfingerprinting. It is common knowledge that each
loyalty. The research found that of the 43 billionperson’s fingerprints have unique
calls that US contact centers will receive in 2007;characteristics that can be used to distinguish one
41 percent will involve a contact center agentperson from another. It has also been proven
asking identity verification questions at thethat each person can be identified by the unique
beginning of the call. Although this process onlyfeatures of his or her vocal characteristics and
takes between 20 and 30 seconds to complete,speaking patterns. Voice verification confirms a
the U.S. contact center industry will spend $11.7customer’s identity by comparing a
billion and more than 11,000 years of contactcaller’s voiceprint to an earlier digitized
center agents' time in 2007 alone checking callers'recording. This new application ensures that the
identities.person requesting payments or other services is
Consumers are embracing the use of voicethe same customer who began doing so in the
verification in protecting important personalfirst place. Without third party verification services
information. Findings from studies suggest thatas another method of security, things would be
voice verification is viewed as a businessmore susceptible to breakage and other dangers.