| Perhaps the simplest definition of a blog is that of | | | | feedback reviews forms you find on larger sites. |
| a journal or serial newsletter that provides fresh | | | | Also you can moderate or edit any posts left on |
| content for the reading on a timely basis. | | | | your blog so that you don't end up with a site |
| However what most people don't realize is that a | | | | filled with spam or undesirable comments. The |
| blog is not just a virtual space where you put | | | | ability to editorialize gives you the opportunity to |
| your thoughts or the latest news about your | | | | also control the appearance of your site. |
| products or services. It is more than just an | | | | Blogs are usually more entertaining for people |
| online press release or a way of announcing | | | | read then press releases or the usual web site |
| things. It is also a journal that can" talk back to | | | | copy simply because it is written in a more |
| you" as there are usually spaces for individuals to | | | | informal way. It also allows a writer to express a |
| respond to what you have to say and offer | | | | very personal or even partisan point of view, |
| feedback. This content is a natural form of SEO | | | | which is not something that is even found in |
| that will bring interested people back to your site | | | | contemporary journalism. Many people enjoy the |
| (and also hopefully to your affiliate links) again and | | | | fact that blogging is a way of taking your |
| again.) | | | | reputation out of the hands of journalists and |
| Obviously as a forum, the blog offers more | | | | critics and letting the public decide for themselves |
| intimate contact with your readers and is less | | | | about what you have to say, what you have to |
| formal than a press release or the usual customer | | | | offer and your credibility. |