| Perhaps the simplest definition of a blog is | | | | larger sites. Also you can moderate or edit |
| that of a journal or serial newsletter that | | | | any posts left on your blog so that you don't |
| provides fresh content for the reading on a | | | | end up with a site filled with spam or |
| timely basis. However what most people don't | | | | undesirable comments. The ability to |
| realize is that a blog is not just a virtual | | | | editorialize gives you the opportunity to |
| space where you put your thoughts or the | | | | also control the appearance of your site. |
| latest news about your products or services. | | | | |
| It is more than just an online press release | | | | Blogs are usually more entertaining for |
| or a way of announcing things. It is also a | | | | people read then press releases or the usual |
| journal that can" talk back to you" as there | | | | web site copy simply because it is written in |
| are usually spaces for individuals to respond | | | | a more informal way. It also allows a writer |
| to what you have to say and offer feedback. | | | | to express a very personal or even partisan |
| This content is a natural form of SEO that | | | | point of view, which is not something that is |
| will bring interested people back to your | | | | even found in contemporary journalism. Many |
| site (and also hopefully to your affiliate | | | | people enjoy the fact that blogging is a way |
| links) again and again.) | | | | of taking your reputation out of the hands of |
| | | | journalists and critics and letting the |
| Obviously as a forum, the blog offers more | | | | public decide for themselves about what you |
| intimate contact with your readers and is | | | | have to say, what you have to offer and your |
| less formal than a press release or the usual | | | | credibility. |
| customer feedback reviews forms you find on | | | | |